Data protection

Privacy Policy

Thank you for your interest in our company. Data protection is of particular importance to the management of Heinz Hartmann GmbH. It is generally possible to use the web pages of Heinz Hartmann GmbH without providing any personal data. However, if a data subject wishes to use special services of our company via our website, processing of personal data may become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject, always takes place in compliance with the General Data Protection Regulation and in accordance with the country-specific data protection regulations applicable to Heinz Hartmann GmbH. Through this data protection declaration, our company wishes to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed of the rights to which they are entitled by means of this data protection declaration.

As the controller responsible for processing, Heinz Hartmann GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security vulnerabilities, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone.

1. Definitions

The data protection declaration of Heinz Hartmann GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be easy to read and understand for both the public and our customers and business partners. To ensure this, we would like to explain the terms used in advance.

In this data protection declaration, we use, among other things, the following terms:

  • a)    Personal data

    Personal data means any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

  • b)    Data subject

    Data subject is any identified or identifiable natural person whose personal data are processed by the controller.

  • c)    Processing

    Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • d)    Restriction of processing

    Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

  • e)    Profiling

    Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

  • f)     Pseudonymisation

    Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

  • g)    Controller or controller responsible for the processing

    Controller or controller responsible for the processing is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

  • h)    Processor

    Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  • i)      Recipient

    Recipient means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

  • j)      Third party

    Third party means a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

  • k)    Consent

    Consent means any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions related to data protection is:

Heinz Hartmann GmbH

Ziegeleistraße 5

41472 Neuss

Germany

Phone: 02131880880

Email: bastian.hartmann@lkw-hartmann.de

Website: https://shop.vansports.de/

3. Name and address of the data protection officer

The data protection officer of the controller is:

Marketing Bastian Hartmann

Heinz Hartmann GmbH

Ziegeleistraße 5

41472 Neuss

Germany

Phone: 021318808847

Email: bastian.hartmann@lkw-hartmann.de

Website: https://shop.vansports.de/

Any data subject can contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies

The web pages of Heinz Hartmann GmbH use cookies. Cookies are text files that are stored on a computer system via an Internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, Heinz Hartmann GmbH can provide users of this website with more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized in the sense of the user. Cookies allow us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website, because this is done by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, already set cookies can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

5. Collection of general data and information

The website of Heinz Hartmann GmbH collects a series of general data and information with each call of the website by a data subject or an automated system. This general data and information is stored in the log files of the server. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.

When using these general data and information, Heinz Hartmann GmbH does not draw any conclusions about the data subject. Rather, this information is needed to (1) correctly deliver the content of our website, (2) optimize the content of our website and the advertising for it, (3) ensure the long-term functionality of our information technology systems and the technology of our website, and (4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyber attack. Heinz Hartmann GmbH therefore evaluates this anonymously collected data and information statistically and furthermore with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. Registration on our website

The data subject has the possibility to register on the website of the controller by providing personal data. Which personal data are transmitted to the controller results from the respective input mask used for the registration. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for its own purposes. The controller may arrange for disclosure to one or more processors, for example a parcel service provider, who also uses the personal data exclusively for internal use attributable to the controller.

By registering on the website of the controller, the IP address assigned by the Internet service provider (ISP) of the data subject, the date, and the time of registration are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services and, if necessary, to enable committed criminal offenses to be clarified. In this respect, the storage of this data is necessary to secure the controller. As a matter of principle, this data is not passed on to third parties, unless there is a legal obligation to pass it on or the passing on serves criminal prosecution.

The registration of the data subject with the voluntary provision of personal data serves the controller to offer the data subject content or services that, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data specified during registration at any time or to have them completely deleted from the data stock of the controller.

The controller shall at any time provide information to each data subject upon request as to what personal data are stored about the data subject. Furthermore, the controller shall rectify or erase personal data at the request or indication of the data subject, provided that there are no statutory retention obligations to the contrary. All employees of the controller are available to the data subject as contact persons in this regard.

7. Subscription to our newsletter

On the website of Heinz Hartmann GmbH, users are given the opportunity to subscribe to our company's newsletter. Which personal data are transmitted to the controller when ordering the newsletter results from the input mask used for this purpose.

Heinz Hartmann GmbH informs its customers and business partners at regular intervals about company offers by means of a newsletter. The newsletter of our company can only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter dispatch. For legal reasons, a confirmation e-mail is sent to the e-mail address entered by a data subject for the first time for newsletter dispatch in a double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet service provider (ISP) of the computer system used by the data subject at the time of registration, as well as the date and time of registration. The collection of this data is necessary to be able to trace the (possible) misuse of a data subject's e-mail address at a later date and therefore serves to protect the controller legally.

The personal data collected as part of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in technical conditions. No personal data collected as part of the newsletter service is passed on to third parties. The subscription to our newsletter can be terminated by the data subject at any time. The consent to the storage of personal data that the data subject has given us for newsletter dispatch can be revoked at any time. For the purpose of revoking consent, a corresponding link is found in each newsletter. Furthermore, it is possible to unsubscribe from the newsletter dispatch at any time directly on the website of the controller or to inform the controller of this in another way.

8. Newsletter tracking

The newsletters of Heinz Hartmann GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Heinz Hartmann GmbH can see whether and when an email was opened by a data subject and which links in the email were clicked by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller to optimize newsletter delivery and to better adapt the content of future newsletters to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled to revoke the separate declaration of consent, given via the double opt-in procedure, at any time. After revocation, this personal data will be deleted by the controller. Heinz Hartmann GmbH automatically interprets unsubscribing from the newsletter as a revocation.

9. Contact options via the website

The website of Heinz Hartmann GmbH contains information that enables quick electronic contact with our company and direct communication with us, including a general address for so-called electronic mail (email address), due to legal requirements. If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data voluntarily transmitted by a data subject to the controller are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

10. Routine deletion and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage or as far as this is provided for by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the purpose of storage no longer applies, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with legal provisions.

11. Rights of the data subject

  • a) Right of confirmation

    Every data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning them are being processed. If a data subject wishes to avail themselves of this right of confirmation, they may, at any time, contact an employee of the controller.

  • b) Right of access

    Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain free information from the controller about the personal data stored about them and a copy of this information at any time. Furthermore, the European legislator has granted the data subject access to the following information:

    • the purposes of the processing
    • the categories of personal data concerned
    • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations
    • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
    • the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning the data subject or to object to such processing
    • the right to lodge a complaint with a supervisory authority
    • where the personal data are not collected from the data subject: any available information as to their source
    • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject

    Furthermore, the data subject has a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

    If a data subject wishes to avail themselves of this right of access, they may, at any time, contact an employee of the controller.

  • c) Right to rectification

    Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain without undue delay the rectification of inaccurate personal data concerning them. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

    If a data subject wishes to avail themselves of this right of rectification, they may, at any time, contact an employee of the controller.

  • d) Right to erasure (Right to be forgotten)

    Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, where one of the following grounds applies and insofar as the processing is not necessary:

    • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
    • The data subject withdraws consent on which the processing is based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
    • The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
    • The personal data have been unlawfully processed.
    • The personal data have to be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
    • The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

    If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by Heinz Hartmann GmbH, they may, at any time, contact an employee of the controller. An employee of Heinz Hartmann GmbH will arrange for the erasure request to be complied with immediately.

    Where Heinz Hartmann GmbH has made the personal data public and is obliged pursuant to Article 17(1) of the GDPR to erase the personal data, Heinz Hartmann GmbH, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data, insofar as processing is not required. An employee of Heinz Hartmann GmbH will arrange the necessary measures in individual cases.

  • e) Right to restriction of processing

    Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

    • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
    • The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use.
    • The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
    • The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

    If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of personal data stored by Heinz Hartmann GmbH, they may, at any time, contact an employee of the controller. An employee of Heinz Hartmann GmbH will arrange the restriction of processing.

  • f) Right to data portability

    Every data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used and machine-readable format. They also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article 6(1) of the GDPR and the processing is carried out by automated means, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

    Furthermore, in exercising their right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

    To assert the right to data portability, the data subject may at any time contact an employee of Heinz Hartmann GmbH.

  • g) Right to object

    Every data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time to processing of personal data concerning them which is based on point (e) or (f) of Article 6(1) of the GDPR, including profiling based on those provisions.

    Heinz Hartmann GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

    If Heinz Hartmann GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning them for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Heinz Hartmann GmbH to the processing for direct marketing purposes, Heinz Hartmann GmbH will no longer process the personal data for these purposes.

    Furthermore, the data subject has the right to object, on grounds relating to their particular situation, to processing of personal data concerning them by Heinz Hartmann GmbH for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

    To exercise the right to object, the data subject may directly contact any employee of Heinz Hartmann GmbH or another employee. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

  • h) Automated individual decision-making, including profiling

    Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or similarly significantly affects them, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorised by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is based on the data subject's explicit consent.

    If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject's explicit consent, Heinz Hartmann GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view and to contest the decision.

    If the data subject wishes to exercise rights concerning automated individual decision-making, they may, at any time, contact an employee of the controller.

  • i) Right to withdraw data protection consent

    Every data subject affected by the processing of personal data has the right granted by the European legislator to withdraw their consent to processing of their personal data at any time.

    If the data subject wishes to exercise their right to withdraw consent, they may, at any time, contact an employee of the controller.

12. Data protection provisions regarding the use of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet, an online community that generally allows users to communicate with each other and interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the internet community to provide personal or company-related information. Facebook allows users of the social network, among other things, to create private profiles, upload photos and network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. The controller for the processing of personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated, is called up, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook obtains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific subpage of our website the data subject visits with each call-up of our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject posts a comment, Facebook assigns this information to the data subject's personal Facebook user account and stores these personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is simultaneously logged in to Facebook at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want such a transmission of this information to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before calling up our website.

The data policy published by Facebook, which can be found at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. Furthermore, it explains what setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

13. Data protection provisions on the use and application of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering, and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data on which website a data subject came to a website from (so-called referrers), which subpages of the website were accessed or how often and for what length of time a subpage was viewed. Web analysis is predominantly used to optimize a website and for the cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The controller uses the "_gat._anonymizeIp" add-on for web analysis via Google Analytics. By means of this add-on, the IP address of the data subject's Internet connection is shortened and anonymized by Google if access to our websites takes place from a member state of the European Union or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the flow of visitors to our website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our websites, and to provide other services related to the use of our website.

Google Analytics places a cookie on the data subject's information technology system. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, is called up, the Internet browser on the data subject's information technology system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google obtains knowledge of personal data, such as the data subject's IP address, which Google uses, among other things, to trace the origin of visitors and clicks and subsequently to enable commission statements.

Personal information, such as the access time, the location from which access originated, and the frequency of visits to our website by the data subject, is stored via the cookie. With each visit to our websites, these personal data, including the IP address of the Internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass on these personal data collected via the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the data subject's information technology system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics related to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on under the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject's information technology system is later deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person attributable to their sphere of influence, there is the possibility of reinstalling or reactivating the browser add-on.

Further information and Google's applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at https://www.google.com/intl/de_de/analytics/.

14. Data protection provisions on the use and application of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google's search engine results and in the Google advertising network. Google AdWords enables an advertiser to predefine certain keywords, by means of which an ad is displayed in Google's search engine results only when the user retrieves a keyword-relevant search result with the search engine. In the Google advertising network, the ads are distributed on thematically relevant websites by means of an automatic algorithm and taking into account the previously defined keywords.

The operating company of Google AdWords services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google AdWords is to promote our website by displaying interest-relevant advertising on third-party websites and in the search engine results of the Google search engine, and by displaying third-party advertising on our website.

If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the data subject's information technology system by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and does not serve to identify the data subject. If the cookie has not yet expired, it is used to track whether certain subpages, for example the shopping cart of an online shop system, have been called up on our website. Through the conversion cookie, both we and Google can understand whether a data subject who has reached our website via an AdWords ad has generated revenue, i.e., completed or canceled a purchase.

The data and information collected through the use of the conversion cookie are used by Google to create visit statistics for our website. We, in turn, use these visit statistics to determine the total number of users who have been referred to us via AdWords ads, i.e., to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

Personal information, such as the websites visited by the data subject, is stored via the conversion cookie. With each visit to our websites, personal data, including the IP address of the Internet connection used by the data subject, are transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass on these personal data collected via the technical process to third parties.

The data subject can prevent the setting of cookies by our website at any time, as described above, by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the data subject's information technology system. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from each of the Internet browsers they use and make the desired settings there.

Further information and Google's applicable data protection provisions can be found at https://www.google.de/intl/de/policies/privacy/.

15. Data protection provisions on the use and application of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that can be qualified as an audiovisual platform and enables users to share photos and videos and also to redistribute such data in other social networks.

The operating company of Instagram's services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, is called up, the Internet browser on the data subject's information technology system is automatically prompted by the respective Instagram component to download a representation of the corresponding component from Instagram. As part of this technical process, Instagram obtains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged in to Instagram, Instagram recognizes which specific subpage the data subject visits with each call-up of our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the Instagram component and assigned by Instagram to the data subject's respective Instagram account. If the data subject clicks on one of the Instagram buttons integrated on our website, the data and information transmitted thereby are assigned to the data subject's personal Instagram user account and stored and processed by Instagram.

Instagram always receives information via the Instagram component that the data subject has visited our website if the data subject is simultaneously logged in to Instagram at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If the data subject does not wish such a transmission of this information to Instagram, he or she can prevent the transmission by logging out of his or her Instagram account before calling up our website.

Further information and Instagram's applicable data protection provisions can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

16. Data protection provisions on the use and application of Pinterest

The controller has integrated components of Pinterest Inc. on this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet, an online community that generally enables users to communicate with each other and interact in virtual space. A social network can serve as a platform for exchanging opinions and experiences or enables the Internet community to provide personal or company-related information. Pinterest allows users of the social network, among other things, to publish image collections and individual images as well as descriptions on virtual pinboards (so-called pinning), which can then in turn be shared (so-called repinning) or commented on by other users.

The operating company of Pinterest is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Each time one of the individual pages of this website, which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated, is called up, the Internet browser on the data subject's information technology system is automatically prompted by the respective Pinterest component to download a representation of the corresponding Pinterest component from Pinterest. More information about Pinterest can be found at https://pinterest.com/. As part of this technical process, Pinterest obtains knowledge of which specific subpage of our website is visited by the data subject.

If the data subject is simultaneously logged in to Pinterest, Pinterest recognizes which specific subpage of our website the data subject visits with each call-up of our website by the data subject and for the entire duration of the respective stay on our website. This information is collected by the Pinterest component and assigned by Pinterest to the data subject's respective Pinterest account. If the data subject clicks on a Pinterest button integrated on our website, Pinterest assigns this information to the data subject's personal Pinterest user account and stores these personal data.

Pinterest always receives information via the Pinterest component that the data subject has visited our website if the data subject is simultaneously logged in to Pinterest at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not wish such a transmission of this information to Pinterest, he or she can prevent the transmission by logging out of his or her Pinterest account before calling up our website.

The data protection policy published by Pinterest, which can be found at https://about.pinterest.com/privacy-policy, provides information about the collection, processing, and use of personal data by Pinterest.

17. Data protection provisions on the use and application of YouTube

The controller has integrated YouTube components on this website. YouTube is an internet video portal that allows video publishers to upload video clips free of charge and other users to view, rate, and comment on them, also free of charge. YouTube permits the publication of all types of videos, meaning that complete film and television programs, as well as music videos, trailers, or user-generated videos, can be accessed via the internet portal.

The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

With each call-up to one of the individual pages of this internet site, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube may be accessed at https://www.youtube.com/yt/about/de/. During the course of this technical procedure, YouTube and Google gain knowledge of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognizes which specific sub-page of our website the data subject is visiting when a sub-page containing a YouTube video is called up. This information is collected by YouTube and Google and assigned to the data subject’s respective YouTube account.

YouTube and Google will always receive information via the YouTube component that the data subject has visited our website if the data subject is logged in to YouTube at the time of calling up our website; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not want this information to be transmitted to YouTube and Google, they can prevent the transmission by logging out of their YouTube account before accessing our website.

The data protection provisions published by YouTube, which can be accessed at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing and use of personal data by YouTube and Google.

18. Payment method: Data protection provisions for Klarna as a payment method

The controller has integrated components from Klarna on this website. Klarna is an online payment service provider that enables purchase on account or flexible installment payments. Klarna also offers other services, such as buyer protection or identity and credit checks.

The operating company of Klarna is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects either "purchase on account" or "installment purchase" as a payment option during the ordering process in our online shop, data of the data subject is automatically transmitted to Klarna. By selecting one of these payment options, the data subject consents to this transmission of personal data, which is necessary for the processing of the invoice or installment purchase or for identity and credit checks.

The personal data transmitted to Klarna usually includes first name, last name, address, date of birth, gender, email address, IP address, telephone number, mobile phone number, and other data necessary for processing an invoice or installment purchase. Personal data relating to the respective order is also necessary for the processing of the purchase contract. In particular, there may be a reciprocal exchange of payment information, such as bank details, card number, validity date and CVC code, number of items, item number, data on goods and services, prices and taxes, information on previous purchasing behavior or other information on the financial situation of the data subject.

The transmission of data is primarily intended for identity verification, payment administration, and fraud prevention. The controller will transmit personal data to Klarna in particular when there is a legitimate interest in the transmission. The personal data exchanged between Klarna and the controller will be transmitted by Klarna to credit agencies. This transmission is for the purpose of identity and credit checks.

Klarna may also disclose personal data to affiliated companies (Klarna Group) and service providers or subcontractors insofar as this is necessary to fulfill contractual obligations or if the data is to be processed on behalf of Klarna.

To decide on the establishment, execution or termination of a contractual relationship, Klarna collects and uses data and information about the data subject's previous payment behavior and probability values for their future behavior (so-called scoring). The calculation of the scoring is based on scientifically recognized mathematical-statistical methods.

The data subject has the possibility to withdraw their consent to the processing of personal data by Klarna at any time. A withdrawal does not affect personal data that must be processed, used, or transmitted for the (contractual) payment processing.

The current data protection provisions of Klarna can be accessed at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

19. Payment method: Data protection provisions for PayPal as a payment method

The controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the possibility of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an email address, which is why there is no classic account number. PayPal enables online payments to third parties or the receipt of payments. PayPal also takes on trustee functions and offers buyer protection services.

The European operating company of PayPal is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg.

If the data subject selects "PayPal" as a payment option during the ordering process in our online shop, data of the data subject is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data necessary for payment processing.

The personal data transmitted to PayPal usually includes first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. Personal data related to the respective order is also necessary for the processing of the purchase contract.

The transmission of data is for payment processing and fraud prevention. The controller will transmit personal data to PayPal in particular when there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit agencies. This transmission is for identity and credit checks.

PayPal may disclose personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or if the data is to be processed on behalf of PayPal.

The data subject has the possibility to withdraw their consent to the processing of personal data by PayPal at any time. A withdrawal does not affect personal data that must be processed, used, or transmitted for the (contractual) payment processing.

The current data protection provisions of PayPal can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

20. Payment method: Data protection provisions for Sofortüberweisung as a payment method

The controller has integrated Sofortüberweisung components on this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung provides a technical process through which the online retailer immediately receives payment confirmation. This enables a merchant to deliver goods, services, or downloads to the customer immediately after the order.

The operating company of Sofortüberweisung is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects "Sofortüberweisung" as a payment option during the ordering process in our online shop, data of the data subject is automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transmission of personal data necessary for payment processing.

When purchasing via Sofortüberweisung, the buyer transmits the PIN and TAN to Sofort GmbH. Sofortüberweisung then, after a technical check of the account balance and retrieval of other data to check the account cover, carries out a transfer to the online merchant. The execution of the financial transaction is then automatically communicated to the online merchant.

The personal data exchanged with Sofortüberweisung includes first name, last name, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. The purpose of transmitting the data is payment processing and fraud prevention. The controller will also transmit other personal data to Sofortüberweisung if there is a legitimate interest in the transmission. The personal data exchanged between Sofortüberweisung and the controller may be transmitted by Sofortüberweisung to credit agencies. This transmission is for the purpose of identity and credit checks.

Sofortüberweisung may disclose personal data to affiliated companies and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or if the data is to be processed on behalf of Sofortüberweisung.

The data subject has the possibility to withdraw their consent to the processing of personal data by Sofortüberweisung at any time. A withdrawal does not affect personal data that must be processed, used, or transmitted for the (contractual) payment processing.

The current data protection provisions of Sofortüberweisung can be accessed at https://www.klarna.com/sofort/datenschutz/.

21. Legal basis for processing

Art. 6 I lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, with processing operations necessary for the delivery of goods or the provision of any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations that are necessary for carrying out pre-contractual measures, for example in cases of inquiries concerning our products or services. If our company is subject to a legal obligation by which processing of personal data is required, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would then have to be passed on to a doctor, hospital or other third party. Then the processing would be based on Art. 6 I lit. d GDPR. Finally, processing operations could be based on Art. 6 I lit. f GDPR. This legal basis applies to processing operations that are not covered by any of the aforementioned legal bases, if the processing is necessary for the purposes of the legitimate interests pursued by our company or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Such processing operations are particularly permissible because they have been specifically mentioned by the European legislator. In this respect, he took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

22. Legitimate interests in the processing pursued by the controller or by a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is to carry out our business activities for the benefit of all our employees and shareholders.

23. Duration for which the personal data will be stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiration of that period, the corresponding data is routinely deleted, provided that it is no longer necessary for the fulfillment or initiation of a contract.

24. Statutory or contractual provisions for providing personal data; necessity for the conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for the conclusion of a contract that a data subject provides us with personal data, which must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before providing personal data, the data subject must contact one of our employees. Our employee will clarify to the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.

25. Existence of automated decision-making

As a responsible company, we refrain from automatic decision-making or profiling.

Use of Hotjar for web analysis and feedback

We use Hotjar on our website to anonymously analyze the behavior of our users on our website and to receive feedback directly from the users of our website. This allows us to constantly improve and optimize our website and our offerings to provide a better user experience. Hotjar is a service of Hotjar Ltd. that allows us to measure and evaluate movements on the websites where Hotjar is used (so-called heatmaps). For example, mouse movements and clicks can be recorded to identify ways to improve the respective website. In addition, we receive feedback directly from the users of the website. However, this information is collected and stored anonymously and does not allow us to draw conclusions about individual users. Furthermore, personal data is only collected with the explicit consent of the users. Hotjar uses cookies that are stored on the users' devices and enable an analysis of your use of our website. Further information on data protection at Hotjar can be found at: https://www.hotjar.com/legal/policies/privacy.

This sample data protection declaration was created by the GDPR Data Protection Declaration Generator of the German Society for Data Protection, in cooperation with the media law attorneys WILDE BEUGER SOLMECKE | Rechtsanwälte from Cologne.

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